Cookie Policy for Card Genius
Last Updated: [Date: August 23rd, 2025]
Website: https://www.cardgenius.co.in
Contact Email: ask@cardgenius.co.in
- Introduction
This Cookie Policy explains how Card Genius (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website, cardgenius.co.in (the “Website”). This policy is designed to inform you, our valued user, about the types of cookies we use, the purposes for using them, and your choices regarding their use.
By continuing to use our Website, you consent to the use of cookies and similar technologies as described in this policy, in accordance with the choices you make via our cookie consent banner.
- What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.
Cookies can be:
- Session Cookies: Temporary cookies that remain on your device until you close your browser.
- Persistent Cookies: Cookies that remain on your device for a set period or until you delete them.
We also use other similar tracking technologies such as:
- Web Beacons: Small graphic images (also known as “pixel tags” or “clear GIFs”) often used alongside cookies.
- Scripts: Small pieces of code used to track user activity and collect information.
For the purpose of this policy, all these technologies are collectively referred to as “cookies.”
- Why Do We Use Cookies?
We use cookies for several important reasons:
- Essential/Strictly Necessary: These are required for the basic functions of the Website, such as page navigation, securing areas of the site, and allowing you to access your preferences. The Website cannot function properly without these cookies.
- Performance/Analytics: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
- Functionality: These cookies enable the website to provide enhanced functionality and personalization, such as remembering your preferred currency (INR) or language settings. They may be set by us or by third-party providers whose services we have added to our pages.
- Targeting/Advertising: These cookies may be set through our site by our advertising partners. They are used to build a profile of your interests and show you relevant advertisements for credit cards and financial products on other sites. They work by uniquely identifying your browser and device.
- Types of Cookies We Use
The table below outlines the specific types of cookies we use and their purposes.
Category | Purpose & Provider | Duration |
Essential | These are necessary for the website to function. They are usually only set in response to actions you take, such as setting your privacy preferences or filling out forms. | Session / Persistent |
Performance (Analytics) | Google Analytics: To understand how users interact with our website (e.g., pages visited, time spent). This data helps us improve our content and user experience. Link to Google’s policy | Varies (up to 2 years) |
Functionality | Used to recognize you when you return to our website and to remember your preferences (e.g., your username, language). | Persistent |
Targeting/Advertising | Google AdSense/DoubleClick: To deliver ads relevant to you (e.g., credit card offers) based on your browsing behavior on our site and across the internet. Link to Google’s policy | Varies (up to 2 years) |
Facebook Pixel: To measure ad conversions, build targeted audiences for future ads, and remarket to users who have visited our site. Link to Facebook’s policy | Varies |
- Your Choices and How to Manage Cookies
You have the right to accept or reject non-essential cookies. You can exercise this right by modifying your browser settings or by using the cookie consent banner that appears when you first visit our Website.
- Cookie Consent Banner: Upon your first visit, you will be presented with a banner where you can accept all cookies or manage your preferences to choose which categories of non-essential cookies you allow.
- Browser Settings: You can set your web browser to refuse all or some cookies, or to alert you when websites set or access cookies. Please note that if you disable or refuse cookies, some parts of our Website may become inaccessible or not function properly.
- Advertising Industry Opt-Outs: To opt out of targeted advertising by participating companies, you can visit:
- Your Online Choices (India): http://www.youronlinechoices.com/india/
- Digital Advertising Alliance (DAA): http://optout.aboutads.info/
- Network Advertising Initiative (NAI): http://optout.networkadvertising.org/
- Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our data practices. We will notify you of any material changes by posting the new policy on this page and updating the “Last Updated” date. We encourage you to review this policy periodically to stay informed about our use of cookies.
- Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of your data, please do not hesitate to contact us at:
Email: ask@cardgenius.co.in
